Who We Are

Pico Jewelry, a family-owned business located in the heart of Midtown Manhattan, has been dazzling its clientele with elegant and sophisticated jewelry collections since 1976.

Tony and Victor discovered their passions for the jewelry world shortly after entering into the business as young apprentices. Their dreams of founding and operating an exceptional retail and wholesale jewelry store were realized when they opened the doors of Pico! Tony and Victor enjoy traveling all over the world to find and bring the finest diamonds and colored gems to their customers and other jewelry stores. Alongside their professional staff of jewelers, these gentlemen pride themselves on running an establishment that prioritizes expedient and friendly customer service as well as the superb craftsmanship of jewelry.

*We, at Pico, would like to thank all of our clientele for being loyal customers and friends throughout the years. We look forward to accommodating future customers with the same promise of honesty, quality and dedication that our establishment stands for.

Please Note: Items online are limited. Inventory changes daily.

For a wider selection of items, please visit our showroom at:

Pico Jewelry
66 West 47th Street, #2
New York, NY 10036